During the summer of 2017, while sailing on a charter boat with my family towards the Aeolian Islands, Yuka and I were thinking about a good name to give to our boat. We had a few good candidates, but none of them felt like “this is the one”.
At some point, we asked my sister Marina if she had a good idea. Without even blinking, she said: Oroboro!
We both loved it. Immediately.
Oroboro is an ancient symbol depicting a serpent eating its own tail, meaning the eternal cycle of renewal. It’s also a palindrome, a word which reads the same backward as forward, such as “racecar”. We loved the name instantly! It resonated with us in so many ways.
So Yuka got immediately to work and she drew a few sketches of the logo on a piece of yellow paper. This is how the name and logo of our boat were born…
The final logo is a mix of three elements: a wind rose, a serpent and a compass (with the head of the snake indicating north, and three little triangles at 90, 180 and 270 degrees.
It’s easy to spell out using the NATO phonetic alphabet (Oscar Romeo Oscar Bravo Oscar Romeo Oscar), easy to pronounce and very meaningful for us.
In Brazil we loved how they pronounce it over the VHF!